True Religion Apparel, Inc. in September 24, 2014 revealed its new Be So Bold campaign, which celebrates the Fearless Style brand.
The Fearless Style platform is also the inspiration for True Religion’s new product line.
“True Religion has always been like no other denim brand and our consumers are recognized for their style leadership—that is what made us famous,” said Mary Alderete, Chief Marketing Officer, True Religion. “Our jeans are not for everyone. True Religion is for those who want to be seen and heard”.
The unique slow motion film technique portrays the magnetic attraction—and impact—that comes from the confident swagger unleashed in a pair of True Religion jeans.
True Religion’s fall collection, the first from Creative Director Gary Harvey, will be a manifestation of the brand’s fearless style attitude. The product line will mark a confident return to the brand’s roots and the iconic stitching will be retained, but will be constructed in a new way and combined with modern silhouettes and fits; new lightweight and stretch fabrics; metallic and coated embellishments and vintage and laser finishes and graphics.