Seidensticker – A Success Story. 1919.
In a 4x4 sq. m. room in his parent’s home and with a 5,000 Mark loan, it is in the year 1919 that Walter Seidensticker senior begins manufacturing shirts. In the founding year, turnover already totals 70,000 Marks.
Seidensticker – A Success Story. 1924.
The first Seidensticker sewing room employs 150 seamstresses. In 1930 Seidensticker introduces timed production lines and in so doing becomes one of the first clothing companies with manufacturing that is based on the division of labour. As early as 1938, annual production of more than 1 million shirts is achieved for the first time.
In 1957, the company introduces the Toplin, with the blue dot, in Germany and Austria. It is the first non-iron shirt as well as the first designer label shirt in the history of the German clothing industry.
In 1958, the Seidensticker linen factory is officially opened in Innsbruck, Austria. It is now called Seidensticker Austria – which is a particular honour since in Austria, a company can only use the word ‘Austria’ in its title if it is really important for a particular market in Austria.
Matchtown – light as a feather, soft as silk, precious and non-iron: attributes that have convinced many millions of shirt wearers. Seidensticker starts the boom in nylon shirts.
Walter Seidensticker takes over the company, Dornbusch, where he started working as an apprentice. Today, the company Dornbusch specialises in leisure shirts.
As one of the first German companies to do so, Seidensticker sets up a production plant abroad, in Tarragona, Spain. Additional plants are conceptualised and developed by Walter Seidensticker.
Gerd Seidensticker launches the ‘Schwarze Rose’ label, a shirt which is made using the revolutionary blended fabric, Diolen Star. The most successful shirts brand of the post war era sets standards: In the 1960s and 70s, anyone who placed importance on a fashionable appearance would wear the shirt with the Schwarze Rose stitching to the left and above the trouser waistband.
Jobis, the single-source supplier of high quality ladieswear established in 1920, has been part of the Seidensticker group since 1970. Jobis continues to write the history of air travel together with one of its biggest customers, Lufthansa: the first typically blue stewardess uniforms were manufactured by Jobis in 1955. Today, in an impressive logistical process, the uniform is still made-to-measure for every individual stewardess all over the world.
Seidensticker first establishes contact with the Hong Kong market in 1964, where it begins developing production only a year later. The establishment of Seidensticker Overseas Ltd. in the year 1974 follows an ongoing success story up to this time.
Seidensticker buys out the shirt manufacturers Rawe Rheda Fashions. This company specialises in the lower-priced range of items in the Seidensticker Group.
The construction of the ‘Seidensticker Hall’ in Bielefeld is completed with financial support from the Seidensticker family, and is consequently given the Seidensticker name. A wide range of important events as well as concerts are regularly held in the multi-purpose hall.
Seidensticker USA Ltd. is established. The highly demanding American market is now supplied with the excellently manufactured shirts which are characterised by their European styling.
By the end of January 2000, the Seidensticker group of companies manufactures its 600 millionth shirt.
The Seidensticker Group gains the master licence for the Camel Active range of fashion products: clothing, leather, bags, shoes, sunglasses, watches and underwear. The products are sold at around 14,000 retail outlets in 60 countries.
Relaunch of the classic ‘Schwarze Rose’ shirt. With a figure fitting cut, non-iron, and 100% cotton, today the Schwarze Rose is the fashionable shirt for visionaries.
A change of generation in the company management: Gerd Oliver and Frank Walter Seidensticker are the third generation to take over the family company . At the same time, the Seidensticker label is awarded with the ‘Superbrand Germany’ distinction.
Production starts at the Seidensticker factory in China. The 700 millionth shirt in the history of the company is manufactured here, with the new factory alone producing 4 million shirts annually.
New visuals for a strong brand: Seidensticker introduces a newly conceptualised brand profile. From the logo to the product label to the brand campaign, the prestigious fashion label presents itself with suitable self confidence and in a stylishly reduced and timeless way.
In April, the first Seidensticker store opens in Leipzig, followed a month later by the opening of a store in Koblenz. The local shops stand out with their exclusivity, an attractive product range comprising of the main range and light, ready-to-wear clothes, as well as individual and professional sales advice.